We are frequently asked about the recipe for Zabka-AiFi's success and whether others can replicate it. Many independent retail vendors and retailers view this case as a prime example.
Zabka's journey began with one container store in Poznan, which wasn't perfect. While some might hesitate to expand when things aren't flawless, Zabka went on to open a second store at Poznan PKP station and two more. Just seven months after the first store's launch, they had 25 autonomous stores. Although not all 25 were perfect, they realized the importance of rolling out to gather feedback.
One improvement they made was enhancing customer access. Initially, customers could only enter using the Zabka application, which they found to be a barrier. To address this, card entry was introduced.
Pawel Grabowski and the team faced various challenges and found solutions along the way, with credit also due to their partners for the achievement others haven't reached.
Most retailers and vendors we engage with reference Zabka and AiFI, aiming to emulate their success. Our assistance varies, from providing feedback to designing customer journeys or establishing partnerships, all geared towards reaching the top in their respective markets.
Retailers often ask us, "Which vendor should we choose?" We liken this to buying a car, where knowing your requirements, preferences, and deal-breakers is crucial. Due to their limited knowledge of autonomous retail, they turn to us for guidance in understanding what matters most.
Ironically, autonomous retail providers pose the same question: "How do we find the next Zabka?" We assist them by refining their sales strategy and making introductions if a suitable match is identified, emphasizing the need for the right fit before proceeding.